Web App
FreightRoute
Managing and tracking
cargo shipments.
cargo shipments.
OVERVIEW
Freight Route is a cutting-edge freight management and tracking solution designed to transform the logistics landscape. Whether you're a seasoned logistics professional or a growing entrepreneur, our feature-rich platform is designed to simplify and optimize every aspect of your freight operations.
Freight Route is a cutting-edge freight management and tracking solution designed to transform the logistics landscape. Whether you're a seasoned logistics professional or a growing entrepreneur, our feature-rich platform is designed to simplify and optimize every aspect of your freight operations.
ROLE
Product Designer
Product strategy,
User research,
Interaction,
Visual design,
Prototyping and testing,
Pitching
Product Designer
Product strategy,
User research,
Interaction,
Visual design,
Prototyping and testing,
Pitching
Background
Freight Route's story began with a desire to improve and complicate the processes of managing and identifying freight shipments in the modern logistics world. Inspired by the challenges faced by international companies and logistics professionals, our team of Latin American developers and engineers is working tirelessly to create an innovative solution that reflects the dynamics of today's market.
Wireframe
Research and Analysis:
Starting with a thorough market research and target audience needs assessment, our designers identified the key elements that needed to be presented on the promotional website. This included information about functionality, user benefits, and a user interface demonstration.
Creating User Personas:
To more accurately understand user needs, user personas were created, which helped shape the website's content and design.
Wireframe Design:
The designers developed a wireframe for the promotional website, defining the structure and placement of key blocks and visual elements. This included disseminating information about the app, screenshots, user reviews, and flowcharts.
Feedback and Iteration:
The wireframe was shared with the team for feedback. Based on the feedback received, adjustments were made to the design, content refinement, and visual optimization.
Starting with a thorough market research and target audience needs assessment, our designers identified the key elements that needed to be presented on the promotional website. This included information about functionality, user benefits, and a user interface demonstration.
Creating User Personas:
To more accurately understand user needs, user personas were created, which helped shape the website's content and design.
Wireframe Design:
The designers developed a wireframe for the promotional website, defining the structure and placement of key blocks and visual elements. This included disseminating information about the app, screenshots, user reviews, and flowcharts.
Feedback and Iteration:
The wireframe was shared with the team for feedback. Based on the feedback received, adjustments were made to the design, content refinement, and visual optimization.
Development of Internal Admin Panels for Different Roles
Role and Functionality Analysis:
Each system role (administrator, manager, logistician, etc.) required a unique set of functions in the admin panel. At this stage, an analysis of the roles and their responsibilities was conducted to determine the appropriate functions.
Wireframe Design:
The designers created separate wireframes for each role, defining the structure, layout of control blocks, and the types of information available to each role. This included cargo tracking, document management, routing, and other role-based functions.
Feedback and Iteration:
The wireframes for the admin panels were provided to the development team and the client for detailed evaluation. Changes and refinements made based on feedback helped refine the interface and make it more intuitive for end users.
Role and Functionality Analysis:
Each system role (administrator, manager, logistician, etc.) required a unique set of functions in the admin panel. At this stage, an analysis of the roles and their responsibilities was conducted to determine the appropriate functions.
Wireframe Design:
The designers created separate wireframes for each role, defining the structure, layout of control blocks, and the types of information available to each role. This included cargo tracking, document management, routing, and other role-based functions.
Feedback and Iteration:
The wireframes for the admin panels were provided to the development team and the client for detailed evaluation. Changes and refinements made based on feedback helped refine the interface and make it more intuitive for end users.
UI-kit
A UI kit is a crucial tool in user interface development, ensuring design consistency and coherence. This set of standard elements, such as buttons, forms, and color schemes, helps maintain an app's brand identity, creating easily recognizable interfaces. With a UI kit, developers save time by using ready-made components, resulting in faster and more efficient development. Furthermore, using this tool ensures ease of use and intuitive interfaces for users, improving the overall app experience.
Design
Successful interface design is a symbiosis of functionality and visual perception, which not only delivers visual satisfaction but also improves usability. Everything from color schemes and fonts to animation and visual effects is aimed at creating harmony between form and function. As a result, interface design becomes a key element in creating a unique and memorable user experience.
