Mini app design refinement
UI/UX Designer | Mini app
Product
Мини-приложение в Telegram для криптоинвестиций и копитрейдинга на блокчейне TON.
Мини-приложение в Telegram для криптоинвестиций и копитрейдинга на блокчейне TON.
My role
User scenario research, in-depth interviews, competitor analysis,
and UI redesign.
User scenario research, in-depth interviews, competitor analysis,
and UI redesign.
Business challenge
Increase user trust and make the interface more readable and transparent to reduce the risk of errors and increase engagement..
Increase user trust and make the interface more readable and transparent to reduce the risk of errors and increase engagement..
Team
A product manager,
two front-end developers,
a designer.
A product manager,
two front-end developers,
a designer.
Why is this relevant today?
The cryptoasset market is growing rapidly, and TON's integration with Telegram has simplified access to investments. However, a lack of trading experience increases the risk of errors and losses.
TractionEye solves this problem: a collective trading protocol pools community capital and traders' experience, reducing risks and making the process accessible even to beginners.
TractionEye solves this problem: a collective trading protocol pools community capital and traders' experience, reducing risks and making the process accessible even to beginners.
TON Research (Artemis data, 2024)
- +3435%Growth of active addresses since the beginning of the year
- 12хIncrease in the number of transactions
- ×8Growing user trust in the network
Target audience of the application
Media traders sell access to private chats and share signals.
Subscribers are people with full-time jobs who don't have time to manually monitor trading signals.
Target audience of the application
Conducted six in-depth interviews with traders, investors, and newcomers. I discovered:
Colors - difficulty in perceiving data due to contrast and typography.
Loyalty – users did not understand the number of investors in strategies, which reduced trust.
The wording—complex and overloaded terms—hindered understanding.
Гипотезы и решения
Removed "traffic light" colors
outside of graphs and numerical values.
outside of graphs and numerical values.
Added display of the number
of investors in each strategy.
of investors in each strategy.
Simplified wording and titles
for greater accessibility.
for greater accessibility.
Было → Стало
Strategy cards: chaotic data arrangement → structured hierarchy with priority given to position status, opening date, and number of investors.
Low readability → emphasis on transparency and visual clarity.
Low readability → emphasis on transparency and visual clarity.
Layouts
Based on insights and proven hypotheses, I developed new layouts for key screens.
